Schema Markup
Analyze existing JSON-LD structured data or generate new Schema.org markup for rich search results and enhanced SERP features.
Schema Type
Article Details
Product Details
FAQ Items
Event Details
Local Business Details
Organization Details
Person Details
Recipe Details
How-To Details
Steps
Breadcrumb Items
Video Details
Software Application Details
Review Details
Generated JSON-LD
Validation
Paste Structured Data
Paste JSON-LD markup or a full <script type="application/ld+json"> block to analyze and validate structured data.
Summary
Parsed Fields
Validation
Formatted JSON-LD
About Schema Markup
Schema.org structured data is a standardized vocabulary used to describe content on the web. When added to your pages as JSON-LD (JavaScript Object Notation for Linked Data), search engines can better understand your content and display enhanced results known as rich snippets.
What is JSON-LD?
JSON-LD is Google's recommended format for structured data. It's a <script> block placed in your page's <head> or <body> that describes your content in a machine-readable format without affecting the visible page.
Rich Result Types
- Articles — Top stories carousel, AMP results
- Products — Price, availability, star ratings
- FAQ — Expandable Q&A directly in search
- Events — Date, location, ticket info
- Recipes — Cook time, calories, ratings
- How-To — Step-by-step guides in search
Implementation Steps
- Select the schema type that matches your content
- Fill in the required and recommended fields
- Generate the JSON-LD code
- Copy and paste into your page's HTML
- Test with Google's Rich Results Test
Benefits
- Higher CTR — Rich results attract more clicks
- Better visibility — Stand out in search results
- Voice search — Powers voice assistant answers
- Knowledge panels — Appear in Google's knowledge graph
Related Utils
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